Thread: leads

In advertising it is very frequent to talk about "leads" meaning new customers.

How would you translate it into Spanish?

Thanks in advance,

Amelia

Hi again!

I found a site where "leads" is repeatedly translated as "oportunidades":

http://www.unica.com/worldwide/spain...=leads&lan=esp

With this translation the meaning is kept, but it misses the human feature of the word.

Could you give me a translation showing the human feature of the term, please?

Thanks in advance,

Amelia

Sugiero "usuarios potenciales de nuevos productos" aunque quizás sea un poco largo...Se les ocurre otra opción...?

Thanks, Sabrina.

I really like it!!!

Amelia

I agree with Sabrina, oportunidades is very general.