In this day and age, Hispanics constitute the largest demographic group in America, and one with an ever-expanding buying power. The rapid growth of this population has made it a lucrative target for many Fortune 500 Companies. Based on data from the U.S. Bureau of Economic Analysis, Hispanic purchasing power in the U.S. is estimated to reach as much as $1 trillion by 2010, which makes it obvious why many businesses want to capitalize on this growth.
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